Stay ahead of Vietnam's fast-moving consumer markets. Our experts share data-driven analyses, practical guides and partner spotlights, written from the ground in Ho Chi Minh City, for international and local decision-makers.
Sales agent, importer-distributor, wholly owned subsidiary, e-commerce or hybrid model: Vincent Treluyer compares what each model really costs, who bears the risk and how to keep control of your export market.
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A hypothetical 500-store convenience retailer could cut delivery trips from 15,429 to 6,858 a year by combining ambient vehicles with validated Olivo insulated containers. The modeled transport savings, the investment, the regulatory context and the food-safety, packaging and emissions value to measure in a pilot.
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Food safety, flows, containers, vehicles, routes, procedures and ESG targets must be designed together. A practical eight-step method, a worked fuel-savings scenario and the Vietnamese regulatory references to integrate passive cold chain from day one.
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For Vietnamese exporters, cold-chain compliance increasingly requires evidence. Discover how ATP-certified passive cooling can support food safety, pharmaceutical GDP, reusable packaging and sustainability reporting.
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Vietnam is short of 1 to 1.5 million refrigerated pallet positions and 16,000 to 37,500 reefer trucks. Decree 46/2026, ESG regulations, plastic rules and passive cold chain: the forces that will reshape Vietnamese logistics by 2030.
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Vietnam's new green-finance framework and 2% interest-rate support could change how cold-chain investments are financed. How a passive Olivo logistics transformation can be measured, documented and assessed as a green or circular project.
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Exploring whether traditional salaried employment remains the dominant model for the future, examining alternative economic structures and what they mean for businesses and workers in the evolving global economy.
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Exploring Vietnam's cold chain infrastructure gap and how passive cooling solutions can provide a cost-effective alternative to traditional refrigerated trucks. Infrastructure investment, logistics efficiency, and practical solutions for last-mile distribution.
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While most international FMCG brands still focus their Asia strategy on China, Indonesia or Thailand, the smartest players are quietly building positions in Vietnam, and for good reason. A young, hungry, increasingly affluent population. A trade-friendly government with EVFTA, CPTPP and RCEP advantages. A modern trade explosion creating shelf space for premium imports. Here is why Vietnam is the next FMCG hotspot, and what it means for your Asia strategy.
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Building a food distribution network in Vietnam looks deceptively simple from afar, and dangerously complex once you arrive. Modern trade vs traditional trade, importer-led vs sub-distributor models, cold chain realities, packaging regulations, sales force economics: every choice you make at setup will compound for years. This practical playbook walks through the key decisions, the most common pitfalls foreign brands make, and the structural choices that distinguish thriving distributions from stalled ones.
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Vietnam's food market is entering its most pivotal year. With a young, urbanizing population, accelerating purchasing power, and a wave of free trade agreements opening doors to European, North American and Asian exporters, 2026 will reshape what foreign brands can achieve in Vietnam. From the rise of premium FMCG to the explosion of modern trade and the shift toward sustainable packaging, here are the five trends every food and FMCG leader should be tracking.
Read article →Vincent Treluyer, Provigood's founder, shares his on-the-ground perspective on Vietnam's fast-growing premium food market: what's driving demand, who's buying, and what international brands need to know before entering.
Reading is one thing. Acting is another. Let's discuss how these insights translate into a strategy for your specific project.
